New Jersey small business health insurance - Goodliffe Associates
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New Jersey small business health insurance consultants

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Our New Jersey small business health insurance clients appreciate our personal service and attention to detail. We're proud that most of our New Jersey small business health insurance business comes from referrals and repeat clients.

When you use Goodliffe Associates for your small business health insurance needs, you get a warm, helpful voice on the phone and very prompt responses to all your questions and problems. Our clients know who their small business health insurance benefits consultants are and how to reach us. Unlike larger companies, we will never leave you on hold and have had the same employees for many years.

For almost 20 years, we've been serving the needs of small companies in New Jersey.

Located in Mountainside, NJ, we have been serving health insurance clients since 1987. More importantly, we have been operating under the same premises as the day we first started -- we give each client the personal attention they deserve. We have discovered that if you provide quality service to meet every client's unique needs, and if you conduct business with integrity and professionalism that builds trust and strong relationships, then success will follow, and so will loyal clients.

Building our employee benefits business one client at a time.

We enjoy doing business with a diverse mix of longstanding clients in the private sector. Among the industries we serve are: Accounting, Biotechnology, Computer Services, Construction, Consulting, Distribution, Electronics, Engineering, Manufacturing, Retail, Telecommunications, and others. We are knowledgeable experts in a wide range of employee benefits including: Life, Short and Long-Term Disability, Prescription Drug Plans, Dental and Vision Plans, Long-Term Care, Flexible Spending Accounts (FSAs), HSA, HRA and 401K plans.

Employees can build up savings for future medical care expenses, with a Health Reimbursement Account. If you're interested in a HRA, we can help you design your program to allow employees to roll over unused funds from year to year. 

You can trust our advice because we keep current on the latest products offered by a broad cross-section of benefits companies. We can tailor the right plan for you and help you realize significant cost savings without sacrificing the quality of employee benefits. When you hire Goodliffe Associates, we begin by analyzing your existing program and restructuring your current benefits plan based on cost effectiveness, and on your present and future needs. We conduct an in-depth annual evaluation of your benefits, review what alternatives are available with your current carrier, and present a well-researched selection of options from other companies.

In addition, we explore alternative funding mechanisms that are available as well as cash flow options, i.e. premium delays and minimum premium plans to help you afford the best benefits packages.

Meet the principals

Judie Goodliffe is one of the first female officers in the field and an award-winning benefits specialist. Together with her husband and business partner and company treasurer, Don Goodliffe, Judie founded Goodliffe Associates in 1987, bringing her vast group benefits expertise to the couple's own successful venture. Her vast knowledge and thorough, hands-on service have not only expanded the business tremendously, but have resulted in an ongoing stream of referral business and loyal repeat clients. In her work, Judie has always been concerned about the needs of others and providing quality service care to the best of her ability.


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